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The role of perceived usefulness in the relationship between task — technology fit and individual job performance in ERP implementation — evidence from Vietnam’s enterprises

451-461 2020-02-09

Vo Van Nhi, Pham Tra Lam

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The relationships of technology readiness, perceived value, satisfaction, and continuance intention – A study of self-service technologies in Viet Nam

SI24-SI34 2020-04-11

Tran Thi Tuyet, Nguyen Manh Tuan

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Impact of corporate social responsibility on brand equity with the mediating role of customer trust and customer participation - a case study in the vietnamese hotel industry

3327-3344 2022-10-15

Thanh Tuan Phung, Giang Thi Thuy Huynh

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Psychological factors and ethical consumption: The case of Vietnamese youths

3371-3385 2022-10-15

Thi Minh Thu Nguyen, Dinh Minh Tri Le, Thi Que Huong Hoang, Minh Tri Ha

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The impact of perceived risk on a traveller ’s revisit intention: Case study in Binh Thuan

1233-1241 2021-01-05

Lê Quốc Nghi, Nguyễn Thị Lài, Nguyễn Viết Bằng

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Testing measurement model of consumption value in relation to consumers’ new electronics products adoption behavior in Ho Chi Minh City

1832-1844 2021-08-15

Du Thi Chung

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The impact of perceived value factors on customers's trust and loyalty for internet banking service

3558-3573 2023-01-31

Vo Thi Ngoc Thuy, Ho Dang Khoa

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Moderating effect of shopping orientations on the impact of antecedents on online purchase intention: An empirical study with msem application

3600-3611 2023-01-31

Hoa Thai Nguyen Le, Huan Quang Dao

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Factors affecting customers’ post-purchase behavior towards apartments in Ho Chi Minh City

2414-2426 2022-04-11

Phùng Thanh Bình, Trần Thị Thanh Na, Dang Hai Ha

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Perceiving benefit – risk and Fintech users’ continuance intention in Ho Chi Minh City

974-996 2020-10-07

Minh Hoang Nguyen, Bao Thien Hua Le, Vi Thuy Le

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The effects of perceived effectiveness of e-commerce institutional mechanisms on customer stickiness: The role of customer value co-creation in ota platforms in Viet Nam

4794-4813 2023-12-31

Huynh Thi Minh Chau, Nguyen Thi Truc My, Tran Thi Tuyet, Nguyen Manh Tuan

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Digitalizing the container terminal to meet the demand of the stakeholders in the transportation supply chain: Technology acceptance model extended approach case study in ports group number 4, Vietnam

3411-3420 2022-11-22

Hùng Thanh Nguyễn

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Factors affecting the intention of purchasing the smartwatch of Nha Trang Consumers by using extended theory of planned behavior

1187-1199 2021-01-05

Nga Thi Nguyen

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Intention to continuously participate in online health communities and the mediating role of social values - The Vietnamese medical case during the Covid-19 pandemic

3443-3457 2022-11-22

Trần Mộng Thoa, Trần Thị Kim Đào, Nguyễn Thanh Nhân

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The mediating role of intrinsic motivation in the relationship between perceived personal accountability and social loafing: a study of media, advertising, and event service companies in Ho Chi Minh City

6525-6534 2026-05-12

Nguyen Đinh Hoa, Vu Ba Thanh

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Bridging the gap between the law on gender equality in Vietnam and practice: A proposed approach from a socialist feminist perspective

31-40 2022-08-13

Nguyen Truong Anh Tram

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The effects of social media and apology response strategy on a brand in crisis communication in Vietnam

3841-3854 2023-01-31

Han Ngoc Le, Tri Le

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Consumer trust’s impact towards continuance usage intention regarding biometric authentication for digital payment of gen Z and the mediating role of perceived risk — Study in Ho Chi Minh City

5790-5806 2024-12-31

Minh Phuong Gia Hoang, Shon Hoang

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Factors affecting the intention to use online shopping apps in Ho Chi Minh City

390-401 2020-01-19

Nguyen Thi Hong Hanh, Duong Minh Hung, Vu Duy Phuong Trinh, Cao Truong Tuong Vy, La Thi Nhu Y

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The impact of business simulation games on Vietnamese students’ entrepreneurial intention

3574-3588 2023-01-31

Long Cuu Hoang, Hong Nhung Vo Thi, Nha Quynh Nguyen Thi, Thien Thanh Bui Nhat, Yen Nhi Le Nguyen

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Factors affecting individual customers' intention to purchase health insurance on e-commerce

5935-5944 2025-03-31

Hàng Lê Cẩm Phương, Đinh Thị Hồng Nhung

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Perceived inflation in the Vietnamese economy: New points in methodology and applications

5220-5228 2024-06-30

Thanh Xuân Thị Phạm, Cành Thị Nguyễn, Tín Hữu Hồ

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The influence of perceived destination social responsibility on residents’ pro-tourism behaviors: A study in Da Lat

4562-4575 2023-09-30

Lan Thi Kieu Mai, Hung Trong Hoang, Nga Thi Thuy Ho

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The impact of perceived value on customer satisfaction and brand loyalty: Research domestic coffee chains in Ho Chi Minh City

5098-5108 2024-03-31

Ha Thai Nguyen

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Factors affecting the willingness to accept digital transformation by small and medium enterprises in Ho Chi Minh City

2752-2762 2022-06-18

Hang Phan Thu Nguyen, Toan Anh Ho

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Search Results

The role of perceived usefulness in the relationship between task — technology fit and individual job performance in ERP implementation — evidence from Vietnam’s enterprises

The relationships of technology readiness, perceived value, satisfaction, and continuance intention – A study of self-service technologies in Viet Nam

Impact of corporate social responsibility on brand equity with the mediating role of customer trust and customer participation - a case study in the vietnamese hotel industry

Psychological factors and ethical consumption: The case of Vietnamese youths

The impact of perceived risk on a traveller ’s revisit intention: Case study in Binh Thuan

Testing measurement model of consumption value in relation to consumers’ new electronics products adoption behavior in Ho Chi Minh City

The impact of perceived value factors on customers's trust and loyalty for internet banking service

Moderating effect of shopping orientations on the impact of antecedents on online purchase intention: An empirical study with msem application

Factors affecting customers’ post-purchase behavior towards apartments in Ho Chi Minh City

Perceiving benefit – risk and Fintech users’ continuance intention in Ho Chi Minh City

The effects of perceived effectiveness of e-commerce institutional mechanisms on customer stickiness: The role of customer value co-creation in ota platforms in Viet Nam

Digitalizing the container terminal to meet the demand of the stakeholders in the transportation supply chain: Technology acceptance model extended approach case study in ports group number 4, Vietnam

Factors affecting the intention of purchasing the smartwatch of Nha Trang Consumers by using extended theory of planned behavior

Intention to continuously participate in online health communities and the mediating role of social values - The Vietnamese medical case during the Covid-19 pandemic

The mediating role of intrinsic motivation in the relationship between perceived personal accountability and social loafing: a study of media, advertising, and event service companies in Ho Chi Minh City

Bridging the gap between the law on gender equality in Vietnam and practice: A proposed approach from a socialist feminist perspective

The effects of social media and apology response strategy on a brand in crisis communication in Vietnam

Consumer trust’s impact towards continuance usage intention regarding biometric authentication for digital payment of gen Z and the mediating role of perceived risk — Study in Ho Chi Minh City

Factors affecting the intention to use online shopping apps in Ho Chi Minh City

The impact of business simulation games on Vietnamese students’ entrepreneurial intention

Factors affecting individual customers' intention to purchase health insurance on e-commerce

Perceived inflation in the Vietnamese economy: New points in methodology and applications

The influence of perceived destination social responsibility on residents’ pro-tourism behaviors: A study in Da Lat

The impact of perceived value on customer satisfaction and brand loyalty: Research domestic coffee chains in Ho Chi Minh City

Factors affecting the willingness to accept digital transformation by small and medium enterprises in Ho Chi Minh City