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The role of perceived usefulness in the relationship between task — technology fit and individual job performance in ERP implementation — evidence from Vietnam’s enterprises

451-461 2020-02-09

Vo Van Nhi, Pham Tra Lam

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The relationships of technology readiness, perceived value, satisfaction, and continuance intention – A study of self-service technologies in Viet Nam

SI24-SI34 2020-04-11

Tran Thi Tuyet, Nguyen Manh Tuan

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Impact of corporate social responsibility on brand equity with the mediating role of customer trust and customer participation - a case study in the vietnamese hotel industry

3327-3344 2022-10-15

Thanh Tuan Phung, Giang Thi Thuy Huynh

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Psychological factors and ethical consumption: The case of Vietnamese youths

3371-3385 2022-10-15

Thi Minh Thu Nguyen, Dinh Minh Tri Le, Thi Que Huong Hoang, Minh Tri Ha

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The impact of perceived risk on a traveller ’s revisit intention: Case study in Binh Thuan

1233-1241 2021-01-05

Lê Quốc Nghi, Nguyễn Thị Lài, Nguyễn Viết Bằng

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Testing measurement model of consumption value in relation to consumers’ new electronics products adoption behavior in Ho Chi Minh City

1832-1844 2021-08-15

Du Thi Chung

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Moderating effect of shopping orientations on the impact of antecedents on online purchase intention: An empirical study with msem application

3600-3611 2023-01-31

Hoa Thai Nguyen Le, Huan Quang Dao

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The impact of perceived value factors on customers's trust and loyalty for internet banking service

3558-3573 2023-01-31

Vo Thi Ngoc Thuy, Ho Dang Khoa

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A Study of the Factors Influencing Consumers’ Online Shopping Decisions and the Role of a Moderating Factor

6867-6879 2026-08-04

Trung Kim Quoc Nguyen

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Perceiving benefit – risk and Fintech users’ continuance intention in Ho Chi Minh City

974-996 2020-10-07

Minh Hoang Nguyen, Bao Thien Hua Le, Vi Thuy Le

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The impact of digital capabilities and innovation on logistics service providers’ perceived performance: The role of digital transformation and policy support

6906-6916 2026-08-10

Hung Thanh Nguyen

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Factors affecting customers’ post-purchase behavior towards apartments in Ho Chi Minh City

2414-2426 2022-04-11

Phùng Thanh Bình, Trần Thị Thanh Na, Dang Hai Ha

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The effects of perceived effectiveness of e-commerce institutional mechanisms on customer stickiness: The role of customer value co-creation in ota platforms in Viet Nam

4794-4813 2023-12-31

Huynh Thi Minh Chau, Nguyen Thi Truc My, Tran Thi Tuyet, Nguyen Manh Tuan

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Factors affecting the intention of purchasing the smartwatch of Nha Trang Consumers by using extended theory of planned behavior

1187-1199 2021-01-05

Nga Thi Nguyen

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Digitalizing the container terminal to meet the demand of the stakeholders in the transportation supply chain: Technology acceptance model extended approach case study in ports group number 4, Vietnam

3411-3420 2022-11-22

Hùng Thanh Nguyễn

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Factors affecting impulse buying behavior of consumers on the Shopee E-commerce Platform in Ho Chi Minh City

6976-6985 2026-08-24

Tu Thanh Huynh, Long Phi Nguyen

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Intention to continuously participate in online health communities and the mediating role of social values - The Vietnamese medical case during the Covid-19 pandemic

3443-3457 2022-11-22

Trần Mộng Thoa, Trần Thị Kim Đào, Nguyễn Thanh Nhân

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Factors affecting the intention to use online shopping apps in Ho Chi Minh City

390-401 2020-01-19

Nguyen Thi Hong Hanh, Duong Minh Hung, Vu Duy Phuong Trinh, Cao Truong Tuong Vy, La Thi Nhu Y

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The impact of business simulation games on Vietnamese students’ entrepreneurial intention

3574-3588 2023-01-31

Long Cuu Hoang, Hong Nhung Vo Thi, Nha Quynh Nguyen Thi, Thien Thanh Bui Nhat, Yen Nhi Le Nguyen

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The mediating role of intrinsic motivation in the relationship between perceived personal accountability and social loafing: a study of media, advertising, and event service companies in Ho Chi Minh City

6525-6534 2026-05-12

Nguyen Đinh Hoa, Vu Ba Thanh

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Assessing the Impact of Individual Social Responsibility, Awareness, Perceived Value on Consumers' Ethical Purchase Behavior

7054-7074 2026-09-28

Xuan-Nghi Pham, Thi Bich Tram Bui, My-Linh Tran

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Bridging the gap between the law on gender equality in Vietnam and practice: A proposed approach from a socialist feminist perspective

31-40 2022-08-13

Nguyen Truong Anh Tram

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The effects of social media and apology response strategy on a brand in crisis communication in Vietnam

3841-3854 2023-01-31

Han Ngoc Le, Tri Le

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Consumer trust’s impact towards continuance usage intention regarding biometric authentication for digital payment of gen Z and the mediating role of perceived risk — Study in Ho Chi Minh City

5790-5806 2024-12-31

Minh Phuong Gia Hoang, Shon Hoang

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Factors affecting individual customers' intention to purchase health insurance on e-commerce

5935-5944 2025-03-31

Hàng Lê Cẩm Phương, Đinh Thị Hồng Nhung

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Search Results

The role of perceived usefulness in the relationship between task — technology fit and individual job performance in ERP implementation — evidence from Vietnam’s enterprises

The relationships of technology readiness, perceived value, satisfaction, and continuance intention – A study of self-service technologies in Viet Nam

Impact of corporate social responsibility on brand equity with the mediating role of customer trust and customer participation - a case study in the vietnamese hotel industry

Psychological factors and ethical consumption: The case of Vietnamese youths

The impact of perceived risk on a traveller ’s revisit intention: Case study in Binh Thuan

Testing measurement model of consumption value in relation to consumers’ new electronics products adoption behavior in Ho Chi Minh City

Moderating effect of shopping orientations on the impact of antecedents on online purchase intention: An empirical study with msem application

The impact of perceived value factors on customers's trust and loyalty for internet banking service

A Study of the Factors Influencing Consumers’ Online Shopping Decisions and the Role of a Moderating Factor

Perceiving benefit – risk and Fintech users’ continuance intention in Ho Chi Minh City

The impact of digital capabilities and innovation on logistics service providers’ perceived performance: The role of digital transformation and policy support

Factors affecting customers’ post-purchase behavior towards apartments in Ho Chi Minh City

The effects of perceived effectiveness of e-commerce institutional mechanisms on customer stickiness: The role of customer value co-creation in ota platforms in Viet Nam

Factors affecting the intention of purchasing the smartwatch of Nha Trang Consumers by using extended theory of planned behavior

Digitalizing the container terminal to meet the demand of the stakeholders in the transportation supply chain: Technology acceptance model extended approach case study in ports group number 4, Vietnam

Factors affecting impulse buying behavior of consumers on the Shopee E-commerce Platform in Ho Chi Minh City

Intention to continuously participate in online health communities and the mediating role of social values - The Vietnamese medical case during the Covid-19 pandemic

Factors affecting the intention to use online shopping apps in Ho Chi Minh City

The impact of business simulation games on Vietnamese students’ entrepreneurial intention

The mediating role of intrinsic motivation in the relationship between perceived personal accountability and social loafing: a study of media, advertising, and event service companies in Ho Chi Minh City

Assessing the Impact of Individual Social Responsibility, Awareness, Perceived Value on Consumers' Ethical Purchase Behavior

Bridging the gap between the law on gender equality in Vietnam and practice: A proposed approach from a socialist feminist perspective

The effects of social media and apology response strategy on a brand in crisis communication in Vietnam

Consumer trust’s impact towards continuance usage intention regarding biometric authentication for digital payment of gen Z and the mediating role of perceived risk — Study in Ho Chi Minh City

Factors affecting individual customers' intention to purchase health insurance on e-commerce