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A model of factors affecting export performance of rice and coffee exporters in Vietnam

1138-1153 2020-12-03

Nguyen Viet Bang, Huyen Thi Ngoc Ngo

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Export performance and export marketing strategy of Vietnam’s vegetable and fruit export firms

236-247 2019-12-22

Pham Ngoc Y

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The relationship among local marketing, regional linkage, a destination image, and foreign direct investment firms’ satisfaction: A case study in long an province

1994-2004 2021-09-03

Nhieu Van Mai

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The impact of social media marketing on customer loyalty using telecommunications services in Vietnam

2516-2529 2022-05-21

Phan Thị Duyên, Lê Chí Công, Nguyễn Ngọc Duy

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Impact of corporate social responsibility on brand equity with the mediating role of customer trust and customer participation - a case study in the vietnamese hotel industry

3327-3344 2022-10-15

Thanh Tuan Phung, Giang Thi Thuy Huynh

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The moderating role of personal culture on the relationship between retail brand personality and shoppers’ loyalty: An evidence of supermarkets in Vietnam

328-342 2020-01-08

Nguyen Le Thai Hoa

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The relationships of technology readiness, perceived value, satisfaction, and continuance intention – A study of self-service technologies in Viet Nam

SI24-SI34 2020-04-11

Tran Thi Tuyet, Nguyen Manh Tuan

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The effects of social media and apology response strategy on a brand in crisis communication in Vietnam

3841-3854 2023-01-31

Han Ngoc Le, Tri Le

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Psychological factors and ethical consumption: The case of Vietnamese youths

3371-3385 2022-10-15

Thi Minh Thu Nguyen, Dinh Minh Tri Le, Thi Que Huong Hoang, Minh Tri Ha

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Impact of corporate social responsibility on reputation, trust, loyalty of the customers in the banking sector – Evidence in Dalat city

220-235 2019-12-20

Nguyen Thi Phuong Thao, Nguyen Van Anh, Pham Thi Thuy An

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Corporate social responsibility, customer trust and corporate reputation in the COVID-19 pandemic: Evidence in the car industry in Vietnam market

2645-2657 2022-05-30

Thảo Thị Phương Nguyễn, Anh Văn Nguyễn

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An interdisciplinary research between analyzing customer segmentation in marketing and machine learning method

2005-2015 2021-09-04

Thanh Trung Ho, Sơn Đăng Nguyễn

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Implementation green growth activities of enterprises in industrial park – investigation at Dong Nai industrial park

1200-1218 2021-01-05

Nguyen Anh Tuan

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Customer’s satisfaction on service quality at Vietnam Technological and Commercial Joint Stock Bank – An Giang Branch

897-908 2020-09-11

Tran Minh Hieu, Nguyen Duong Ngoc Mai Chi

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Research of factors impact on intention continue using green products in Ho Chi Minh city

2310-2321 2022-03-17

Thanh Nguyen, Binh Phung

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Examination of the antecedents and outcomes of Customer Incivility: A case study in Ho Chi Minh City

2234-2246 2022-02-03

Huan Quang Ngo, Nguyen Viet Bang, Phuc My Nguyen

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Corporate social responsibility and firm financial performance: A literature review

833-850 2020-08-16

Tien Thu Thuy Nguyen, Chi Ha Lien Nguyen

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The impact of business simulation games on Vietnamese students’ entrepreneurial intention

3574-3588 2023-01-31

Long Cuu Hoang, Hong Nhung Vo Thi, Nha Quynh Nguyen Thi, Thien Thanh Bui Nhat, Yen Nhi Le Nguyen

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Employing the means-end chain theory and the laddering technique to identify obstacles to practice green consumption from consumers’ perspectives

3458-3470 2022-12-31

Giang Hoai Kieu Le, Xuan Thi Thanh Le

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Factors impact on purchasing behavior of protective and marine coatings in Viet Nam market

3977-3987 2023-03-31

Bang Viet Nguyen, Cong Thanh Tran

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Green human resource management, Green intellectual capital and Green innovation: A case of SMEs in Ho Chi Minh city

4317-4330 2023-05-31

Đoàn Bảo Sơn

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The impacts of poor data quality on business performance

4381-4392 2023-06-30

Hue Hoang Hong Trinh, Tran Thien Vu

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The role of destination image and factors affecting the decision to choose Phu Quoc for travel

4341-4354 2023-06-13

Minh Bình Lê Nguyễn, Đạt Quân Phạm

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The impact of university brand image on students’ loyalty: A study of non state universities in Ho Chi Minh City

2701-2715 2022-06-18

Hoa Thai Nguyen Le, Đan Ngọc Sỹ Nguyễn

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SUSTAINABLE DEVELOPMENT COMMUNICATION IN THE TOURISM INDUSTRY: A SYSTEMATIC LITERATURE REVIEW AND FUTURE RESEARCH DIRECTIONS

6622-6633 2026-06-09

Doan Viet Phuong Nguyen, Viet Trinh Tran, Quoc Cuong Vo

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Search Results

A model of factors affecting export performance of rice and coffee exporters in Vietnam

Export performance and export marketing strategy of Vietnam’s vegetable and fruit export firms

The relationship among local marketing, regional linkage, a destination image, and foreign direct investment firms’ satisfaction: A case study in long an province

The impact of social media marketing on customer loyalty using telecommunications services in Vietnam

Impact of corporate social responsibility on brand equity with the mediating role of customer trust and customer participation - a case study in the vietnamese hotel industry

The moderating role of personal culture on the relationship between retail brand personality and shoppers’ loyalty: An evidence of supermarkets in Vietnam

The relationships of technology readiness, perceived value, satisfaction, and continuance intention – A study of self-service technologies in Viet Nam

The effects of social media and apology response strategy on a brand in crisis communication in Vietnam

Psychological factors and ethical consumption: The case of Vietnamese youths

Impact of corporate social responsibility on reputation, trust, loyalty of the customers in the banking sector – Evidence in Dalat city

Corporate social responsibility, customer trust and corporate reputation in the COVID-19 pandemic: Evidence in the car industry in Vietnam market

An interdisciplinary research between analyzing customer segmentation in marketing and machine learning method

Implementation green growth activities of enterprises in industrial park – investigation at Dong Nai industrial park

Customer’s satisfaction on service quality at Vietnam Technological and Commercial Joint Stock Bank – An Giang Branch

Research of factors impact on intention continue using green products in Ho Chi Minh city

Examination of the antecedents and outcomes of Customer Incivility: A case study in Ho Chi Minh City

Corporate social responsibility and firm financial performance: A literature review

The impact of business simulation games on Vietnamese students’ entrepreneurial intention

Employing the means-end chain theory and the laddering technique to identify obstacles to practice green consumption from consumers’ perspectives

Factors impact on purchasing behavior of protective and marine coatings in Viet Nam market

Green human resource management, Green intellectual capital and Green innovation: A case of SMEs in Ho Chi Minh city

The impacts of poor data quality on business performance

The role of destination image and factors affecting the decision to choose Phu Quoc for travel

The impact of university brand image on students’ loyalty: A study of non state universities in Ho Chi Minh City

SUSTAINABLE DEVELOPMENT COMMUNICATION IN THE TOURISM INDUSTRY: A SYSTEMATIC LITERATURE REVIEW AND FUTURE RESEARCH DIRECTIONS