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The impact of cognitive and affective factors on the viewer’s preference for television programs

462-479 2020-02-09

Nguyen Doan Viet Phuong, Vo Thi Ngoc Thuy

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The study of customers’ engagement behavior toward universitys' Fanpage Facebook

2957-2969 2022-08-20

Binh Thanh Phùng, Đại Minh Văn

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Facebook effects on envy, depression, and impulse buying toward university students in Ho Chi Minh City

2787-2799 2022-06-18

Trần Văn Đạt

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The moderating role of autonomy on the relationship of positive psychological capital and innovation performance

3316-3326 2022-10-15

PHONG THANH TRAN, Dũng Đức Phan, Phượng Thị Đỗ, Phượng Thị Thúy Phan

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The impact of corporate social responsibility authenticity to advocacy behaviors in Vietnam dairy industry: The role of attitude and trust

4021-4031 2023-03-31

Thanh-Binh Phung, Thuy Nhi Nguyen

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Impact of corporate social responsibility on reputation, trust, loyalty of the customers in the banking sector – Evidence in Dalat city

220-235 2019-12-20

Nguyen Thi Phuong Thao, Nguyen Van Anh, Pham Thi Thuy An

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The relationship between service quality, experience value, Customer satisfaction and behavioral intentions in the fast-food industry in Ho Chi Minh City

2247-2256 2022-02-03

Tran Van Dat, Tran Thi Thu Huong

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Measuring tourism value chains through tourist satisfaction in Vietnam

3655-3664 2023-01-31

Nguyen Hai Quang

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Impact of transformational leadership on business efficiency – Research women’s handbag fashion field in Ho Chi Minh City

4202-4211 2023-04-15

Huynh Thanh Tu, Phan Dinh Quyen, Nguyen Thi Hong Tham

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Testing measurement model of consumption value in relation to consumers’ new electronics products adoption behavior in Ho Chi Minh City

1832-1844 2021-08-15

Du Thi Chung

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The effect of servicescape on service quality and customer behavioral intention – An evidence in coffeeshop service in Viet Nam market

1093-1103 2020-11-09

Nguyen Van Anh, Nguyen Thi Phuong Thao

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Factors affecting customers’ post-purchase behavior towards apartments in Ho Chi Minh City

2414-2426 2022-04-11

Phùng Thanh Bình, Trần Thị Thanh Na, Dang Hai Ha

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The impacts of customer satisfaction on loyalty of the youth (18-25 years old) towards e-commerce trading floors in Ho Chi Minh City

1115-1127 2020-10-16

Nguyen Thi Quynh Nga, Do Hong Van

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The impact of organizational culture on the employee intention to stay and the mediating role of remuneration

367-378 2020-01-17

Tran Thi Ai Cam

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Factors influencing students' intention to online course survey participation - A study at HCMC University of Technology

1968-1980 2021-08-26

Hàng Lê Cẩm Phương, Nguyễn Ngọc Bình Phương, Nguyễn Thị Thương

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Knowledge sharing, intellectual capital and employee innovative behavior: A study of information technology industry in Ho Chi Minh City

4142-4153 2023-04-15

Đoàn Bảo Sơn

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Trust, organizational commitment and tacit knowledge sharing between employees in IT industry firms in Ho Chi Minh City

2563-2576 2022-05-28

Doan Bao Son

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Social capital, knowledge sharing and innovation ability for production activities of farmers households in Ben Tre province

2631-2644 2022-05-29

Duong The Duy

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Intention to continuously participate in online health communities and the mediating role of social values - The Vietnamese medical case during the Covid-19 pandemic

3443-3457 2022-11-22

Trần Mộng Thoa, Trần Thị Kim Đào, Nguyễn Thanh Nhân

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The effect of electronic word of mouth, destination social responsibility, destination image, and destination trust on intention to visit Da Nang City

3708-3721 2023-01-31

Ha Nam Khanh Giao

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Moderating effect of shopping orientations on the impact of antecedents on online purchase intention: An empirical study with msem application

3600-3611 2023-01-31

Hoa Thai Nguyen Le, Huan Quang Dao

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Impact of corporate social responsibility on brand equity with the mediating role of customer trust and customer participation - a case study in the vietnamese hotel industry

3327-3344 2022-10-15

Thanh Tuan Phung, Giang Thi Thuy Huynh

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Impact of social capital, knowledge sharing on Innovation Capability: The case of office staff in Ho Chi Minh City

4162-4180 2023-04-15

Dương Thế Duy, Nguyễn Thị Xuân Lan, Trần Tiến Quang, Trần Thanh Tú

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Factors affecting the loyalty of pharmacy students at non-public universities in Ho Chi Minh city

3691-3707 2023-01-31

Tuyen Dinh Le Thanh Nguyen, Be Thi Ngoc Bui

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The role of key factors for sustainable tourism development: A case study of Vinh Cuu district, Dong Nai province

4032-4043 2023-03-31

Nguyen Hai Quang, Thoại Minh Nguyễn, My Thị Hà Lê, Gấm Thị Hồng Nguyễn, Yến Thị Nguyễn

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Search Results

The impact of cognitive and affective factors on the viewer’s preference for television programs

The study of customers’ engagement behavior toward universitys' Fanpage Facebook

Facebook effects on envy, depression, and impulse buying toward university students in Ho Chi Minh City

The moderating role of autonomy on the relationship of positive psychological capital and innovation performance

The impact of corporate social responsibility authenticity to advocacy behaviors in Vietnam dairy industry: The role of attitude and trust

Impact of corporate social responsibility on reputation, trust, loyalty of the customers in the banking sector – Evidence in Dalat city

The relationship between service quality, experience value, Customer satisfaction and behavioral intentions in the fast-food industry in Ho Chi Minh City

Measuring tourism value chains through tourist satisfaction in Vietnam

Impact of transformational leadership on business efficiency – Research women’s handbag fashion field in Ho Chi Minh City

Testing measurement model of consumption value in relation to consumers’ new electronics products adoption behavior in Ho Chi Minh City

The effect of servicescape on service quality and customer behavioral intention – An evidence in coffeeshop service in Viet Nam market

Factors affecting customers’ post-purchase behavior towards apartments in Ho Chi Minh City

The impacts of customer satisfaction on loyalty of the youth (18-25 years old) towards e-commerce trading floors in Ho Chi Minh City

The impact of organizational culture on the employee intention to stay and the mediating role of remuneration

Factors influencing students' intention to online course survey participation - A study at HCMC University of Technology

Knowledge sharing, intellectual capital and employee innovative behavior: A study of information technology industry in Ho Chi Minh City

Trust, organizational commitment and tacit knowledge sharing between employees in IT industry firms in Ho Chi Minh City

Social capital, knowledge sharing and innovation ability for production activities of farmers households in Ben Tre province

Intention to continuously participate in online health communities and the mediating role of social values - The Vietnamese medical case during the Covid-19 pandemic

The effect of electronic word of mouth, destination social responsibility, destination image, and destination trust on intention to visit Da Nang City

Moderating effect of shopping orientations on the impact of antecedents on online purchase intention: An empirical study with msem application

Impact of corporate social responsibility on brand equity with the mediating role of customer trust and customer participation - a case study in the vietnamese hotel industry

Impact of social capital, knowledge sharing on Innovation Capability: The case of office staff in Ho Chi Minh City

Factors affecting the loyalty of pharmacy students at non-public universities in Ho Chi Minh city

The role of key factors for sustainable tourism development: A case study of Vinh Cuu district, Dong Nai province