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Factors that impact brand awareness of student events’ sponsors among students in Vietnam

2386-2399 2022-04-11

Phan Lam Quỳnh, Vũ Trí Đức, Trần Thảo Nguyên, Nguyễn Thúy Vy, Trần Gia Huy

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Perceived brand image in customers’ perceptions - A netnography study

5350-5361 2024-09-30

Xuan Thi Thanh Le, Giang Hoai Kieu Le

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Emotional Interligence and performance of employees in Ho Chi Minh City

379-389 2020-01-18

Trinh Thuy Anh, Nguyen Thi Thu Ha, Thai Thanh Tuan

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Influencing brand love to brand loyalty: A case study of Phu Quoc fish sauce

550-561 2020-03-31

Nguyen Van Thuy, Ngo Thi Xuan Binh, Nguyen Thi Kim Phung

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Analysis The Impact Of Buyers’ Demographics To Green Consumption In Hochiminh City

1170-1186 2020-12-18

Tô Thị Kim Hồng, Trần Thị Diễm Thúy

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Factors affecting the purchase intention of Vietnamese brand organic cosmetics in Can Tho City

5168-5180 2024-06-30

Nguyễn Thị Yên Chi, Nguyễn Thị Ngọc Anh, Huỳnh Cảnh Thanh Thanh, Huỳnh Thanh Nhã

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