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Influencing brand love to brand loyalty: A case study of Phu Quoc fish sauce

550-561 2020-03-31

Nguyen Van Thuy, Ngo Thi Xuan Binh, Nguyen Thi Kim Phung

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The impact of brand love on brand experience, brand loyalty and willingness to pay: A case study for sneaker brands

6749-6766 2026-06-28

Huynh Thuy Tien, Bao Quoc Le, Hang Nhat Minh Le, Le Thi My Tran, Khoi Hoang Anh Phan, Tra My Nguyen

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The method for a deeper understanding of user experience using customer rating analytics: A study in tourism sector

3932-3942 2023-01-31

Thiền Bá Lê, Hồ Văn Nguyễn, Thanh Trung Ho, Tuyền Thanh Huỳnh, Cẩm Tú Thị Mai

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