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Influencing brand love to brand loyalty: A case study of Phu Quoc fish sauce

550-561 2020-03-31

Nguyen Van Thuy, Ngo Thi Xuan Binh, Nguyen Thi Kim Phung

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The impact of brand love on brand experience, brand loyalty and willingness to pay: A case study for sneaker brands

6749-6766 2026-06-28

Huynh Thuy Tien, Bao Quoc Le, Hang Nhat Minh Le, Le Thi My Tran, Khoi Hoang Anh Phan, Tra My Nguyen

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Developing university brand image in the awareness of student and employers

1598-1610 2021-05-26

Trần Thị Ái Cẩm, Đỗ Thùy Trinh

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Analysis of online user sentiment and behavior in the tourism sector in Vietnam based on reviews and comments

4089-4103 2023-03-31

Thành Trung Hồ, Hồ Văn Nguyễn, Sử Hoành Lê, Hiền Kim Lê Thị, Phúc Quang Nguyễn, Thiền Bá Lê

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The method for a deeper understanding of user experience using customer rating analytics: A study in tourism sector

3932-3942 2023-01-31

Thiền Bá Lê, Hồ Văn Nguyễn, Thanh Trung Ho, Tuyền Thanh Huỳnh, Cẩm Tú Thị Mai

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Factors affecting customers’ post-purchase behavior towards apartments in Ho Chi Minh City

2414-2426 2022-04-11

Phùng Thanh Bình, Trần Thị Thanh Na, Dang Hai Ha

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Factors impacting the intention to participate in student exchange program

1019-1032 2020-10-27

Le Huu Tuan Anh, Hoang Thi Mai Khanh, Nguyen Hoang Hai, Mai Thi Thu Ngan, Vo Thi Suong, Tran Hanh Thao

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Showing 1 to 25 of 27 Entries