Search

The impact of satisfaction and e-commerce platform brand trust on purchase intention of household appliances and consumer electronics

6290-6304 2025-11-29

Le Dang Lang, Tong Thi Thu Huong, Tran Hoang Tuan Anh, Hieu Ngoc Hoang

PDF PDF

Analysis The Impact Of Buyers’ Demographics To Green Consumption In Hochiminh City

1170-1186 2020-12-18

Tô Thị Kim Hồng, Trần Thị Diễm Thúy

PDF XML

The impact of perceived value factors on customers's trust and loyalty for internet banking service

3558-3573 2023-01-31

Vo Thi Ngoc Thuy, Ho Dang Khoa

PDF XML

Factors affect the intention to buy products of the one commune one product program (OCOP) in Ho Chi Minh City

4546-4555 2023-09-30

Ngo Thai Bao, Nguyen Thi Quynh Nga

PDF XML

Employing the means-end chain theory and the laddering technique to identify obstacles to practice green consumption from consumers’ perspectives

3458-3470 2022-12-31

Giang Hoai Kieu Le, Xuan Thi Thanh Le

PDF XML

Factors affecting individual customers' intention to purchase health insurance on e-commerce

5935-5944 2025-03-31

Hàng Lê Cẩm Phương, Đinh Thị Hồng Nhung

PDF

Explore the intention to use environmental friendly products of young people in Ho Chi Minh City through expanding the theory of planned behavior

5130-5143 2024-03-31

Chi Le Hoang, Dung Tien Ho

PDF XML

The effect of servicescape on service quality and customer behavioral intention – An evidence in coffeeshop service in Viet Nam market

1093-1103 2020-11-09

Nguyen Van Anh, Nguyen Thi Phuong Thao

PDF XML

Night tourism products impact on tourists' satisfaction and return intentions - A case study in Nha Trang

5874-5884 2025-03-31

Tran Thi Ai Cam

PDF XML

Employer brand attractiveness, brand value experience, and applicants’ intention to apply: The moderating role of social media

6305-6315 2026-01-16

Nguyen Hai Quang

PDF

Factors affecting customer loyalty in live-streaming shopping via facebook

4242-4251 2023-05-31

Nga Thi Nguyen

PDF XML

The power of sensory marketing on tourists' intention to return to spiritual tourism in the Mekong Delta

5296-5311 2024-09-30

Huong Minh Nguyen

PDF XML

Effects of brand values on customer loyalty intention: The mediating role of trust, attachment and consumer - brand identification

83-96 2017-06-30

Thuy Thi Ngoc Vo

PDF

Factors influencing the intention to subscribe to voluntary social insurance of farmers: A case study in Phu Yen Province

54-62 2019-03-29

Hoang Thu Thuy, Bui Hoang Minh Thu

PDF

Factors affecting customers' continuance intention to use the online booking system of service firms: The case of patients in health care services

5706-5715 2024-12-31

Nguyễn Văn Tuấn, Trương Minh Chương

PDF XML

Bridging the gap between the law on gender equality in Vietnam and practice: A proposed approach from a socialist feminist perspective

31-40 2022-08-13

Nguyen Truong Anh Tram

PDF XML

Factors that impact brand awareness of student events’ sponsors among students in Vietnam

2386-2399 2022-04-11

Phan Lam Quỳnh, Vũ Trí Đức, Trần Thảo Nguyên, Nguyễn Thúy Vy, Trần Gia Huy

PDF XML

Personalized advertising on the Tiktok platform and consumer purchase intention

5051-5063 2024-03-31

Nhung Thi Cam Trinh, Viet Quoc Cao

PDF XML

The impact of social media marketing on customer loyalty using telecommunications services in Vietnam

2516-2529 2022-05-21

Phan Thị Duyên, Lê Chí Công, Nguyễn Ngọc Duy

PDF XML

Psychological factors and ethical consumption: The case of Vietnamese youths

3371-3385 2022-10-15

Thi Minh Thu Nguyen, Dinh Minh Tri Le, Thi Que Huong Hoang, Minh Tri Ha

PDF XML

Relationship of digital transformation, service quality and social responsibility to the intent to continue choosing online training at non-public universities: research overview

6831-6841 2026-07-03

Quoc Thang Le; Thanh Tiep Le

PDF

The moderating role of personal culture on the relationship between retail brand personality and shoppers’ loyalty: An evidence of supermarkets in Vietnam

328-342 2020-01-08

Nguyen Le Thai Hoa

PDF XML

Applying expanded Elaboration Likelihood Model to explain the effect of consumergenerated content on consumers

34-43 2017-12-31

Khoi Huu Nguyen, An Nhu Do

PDF

Corporate social responsibility, customer trust and corporate reputation in the COVID-19 pandemic: Evidence in the car industry in Vietnam market

2645-2657 2022-05-30

Thảo Thị Phương Nguyễn, Anh Văn Nguyễn

PDF XML

Impact of corporate social responsibility on reputation, trust, loyalty of the customers in the banking sector – Evidence in Dalat city

220-235 2019-12-20

Nguyen Thi Phuong Thao, Nguyen Van Anh, Pham Thi Thuy An

PDF XML

Search Results

The impact of satisfaction and e-commerce platform brand trust on purchase intention of household appliances and consumer electronics

Analysis The Impact Of Buyers’ Demographics To Green Consumption In Hochiminh City

The impact of perceived value factors on customers's trust and loyalty for internet banking service

Factors affect the intention to buy products of the one commune one product program (OCOP) in Ho Chi Minh City

Employing the means-end chain theory and the laddering technique to identify obstacles to practice green consumption from consumers’ perspectives

Factors affecting individual customers' intention to purchase health insurance on e-commerce

Explore the intention to use environmental friendly products of young people in Ho Chi Minh City through expanding the theory of planned behavior

The effect of servicescape on service quality and customer behavioral intention – An evidence in coffeeshop service in Viet Nam market

Night tourism products impact on tourists' satisfaction and return intentions - A case study in Nha Trang

Employer brand attractiveness, brand value experience, and applicants’ intention to apply: The moderating role of social media

Factors affecting customer loyalty in live-streaming shopping via facebook

The power of sensory marketing on tourists' intention to return to spiritual tourism in the Mekong Delta

Effects of brand values on customer loyalty intention: The mediating role of trust, attachment and consumer - brand identification

Factors influencing the intention to subscribe to voluntary social insurance of farmers: A case study in Phu Yen Province

Factors affecting customers' continuance intention to use the online booking system of service firms: The case of patients in health care services

Bridging the gap between the law on gender equality in Vietnam and practice: A proposed approach from a socialist feminist perspective

Factors that impact brand awareness of student events’ sponsors among students in Vietnam

Personalized advertising on the Tiktok platform and consumer purchase intention

The impact of social media marketing on customer loyalty using telecommunications services in Vietnam

Psychological factors and ethical consumption: The case of Vietnamese youths

Relationship of digital transformation, service quality and social responsibility to the intent to continue choosing online training at non-public universities: research overview

The moderating role of personal culture on the relationship between retail brand personality and shoppers’ loyalty: An evidence of supermarkets in Vietnam

Applying expanded Elaboration Likelihood Model to explain the effect of consumergenerated content on consumers

Corporate social responsibility, customer trust and corporate reputation in the COVID-19 pandemic: Evidence in the car industry in Vietnam market

Impact of corporate social responsibility on reputation, trust, loyalty of the customers in the banking sector – Evidence in Dalat city