VNUHCM Journal of

Economics, Business and Law

An official journal of Viet Nam National University Ho Chi Minh City, Viet Nam

ISSN: 3126-3259

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Impact of corporate social responsibility on brand equity with the mediating role of customer trust and customer participation - a case study in the vietnamese hotel industry

3327-3344 2022-10-15

Thanh Tuan Phung, Giang Thi Thuy Huynh

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The effects of social media and apology response strategy on a brand in crisis communication in Vietnam

3841-3854 2023-01-31

Han Ngoc Le, Tri Le

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The moderating role of personal culture on the relationship between retail brand personality and shoppers’ loyalty: An evidence of supermarkets in Vietnam

328-342 2020-01-08

Nguyen Le Thai Hoa

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The impact of university brand image on students’ loyalty: A study of non state universities in Ho Chi Minh City

2701-2715 2022-06-18

Hoa Thai Nguyen Le, Đan Ngọc Sỹ Nguyễn

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The impact of corporate social responsibility authenticity to advocacy behaviors in Vietnam dairy industry: The role of attitude and trust

4021-4031 2023-03-31

Thanh-Binh Phung, Thuy Nhi Nguyen

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Impact of corporate social responsibility on reputation, trust, loyalty of the customers in the banking sector – Evidence in Dalat city

220-235 2019-12-20

Nguyen Thi Phuong Thao, Nguyen Van Anh, Pham Thi Thuy An

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The impact of digital social responsibility on brand equity in the beverage industry: A survey of consumers in Ho Chi Minh City

6929-6942 2026-08-10

Huy Quang Truong

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The relationship of corporate social responsibility to customer loyalty - A study in Vietnam market

1299-1313 2021-02-15

Nguyễn Văn Anh, Thảo Thị Phương Nguyễn

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Corporate social responsibility and firm financial performance: A literature review

833-850 2020-08-16

Tien Thu Thuy Nguyen, Chi Ha Lien Nguyen

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Factors affecting the loyalty of pharmacy students at non-public universities in Ho Chi Minh city

3691-3707 2023-01-31

Tuyen Dinh Le Thanh Nguyen, Be Thi Ngoc Bui

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The effect of electronic word of mouth, destination social responsibility, destination image, and destination trust on intention to visit Da Nang City

3708-3721 2023-01-31

Ha Nam Khanh Giao

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Study factors affecting brand loyalty of customer in distributor in ho chi minh city – the role of moderating variable commitment from relationships

4716-4728 2023-09-30

Thanh Tiep Le, Hoai Cao Thi

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Factors affecting customers’ post-purchase behavior towards apartments in Ho Chi Minh City

2414-2426 2022-04-11

Phùng Thanh Bình, Trần Thị Thanh Na, Dang Hai Ha

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Impacts of training service quality on student satisfaction and Word-of-mouth in online English training

3081-3096 2022-10-15

Huỳnh Vũ Chi, Giao Nam Khanh Ha

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Corporate governance through the lens of feminist legal theory in the industrial revolution 4.0 of Vietnam

171-179 2022-09-01

Le Thi Khanh Linh

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The method for a deeper understanding of user experience using customer rating analytics: A study in tourism sector

3932-3942 2023-01-31

Thiền Bá Lê, Hồ Văn Nguyễn, Thanh Trung Ho, Tuyền Thanh Huỳnh, Cẩm Tú Thị Mai

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