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Application of robotic process automation (RPA) technology in enhanced customer relationship management performance

4450-4459 2023-06-30

Sử Hoành Lê, Trần Minh Nhựt Nguyễn, Nguyên Ngọc Khôi Nguyễn, Dã Thôn Nguyễn

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Factors that impact brand awareness of student events’ sponsors among students in Vietnam

2386-2399 2022-04-11

Phan Lam Quỳnh, Vũ Trí Đức, Trần Thảo Nguyên, Nguyễn Thúy Vy, Trần Gia Huy

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Emotional Interligence and performance of employees in Ho Chi Minh City

379-389 2020-01-18

Trinh Thuy Anh, Nguyen Thi Thu Ha, Thai Thanh Tuan

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Influencing brand love to brand loyalty: A case study of Phu Quoc fish sauce

550-561 2020-03-31

Nguyen Van Thuy, Ngo Thi Xuan Binh, Nguyen Thi Kim Phung

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Perceived brand image in customers’ perceptions - A netnography study

5350-5361 2024-09-30

Xuan Thi Thanh Le, Giang Hoai Kieu Le

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Intention to use social commerce: A study in Vietnam

5-12 2017-10-31

Thanh Duy Nguyen, Thao Thi Thanh Nguyen

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The impact of digital transformation capacity on the human development index in Central and Central Highlands provinces

6596-6606 2026-06-08

Nguyen Duc Bang, Nguyen The Huynh, Hoa Quang Duong, Thao Thi Bich Le

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