VNUHCM Journal of

Economics, Business and Law

An official journal of Viet Nam National University Ho Chi Minh City, Viet Nam

ISSN: 3126-3259

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Impact of corporate social responsibility on brand equity with the mediating role of customer trust and customer participation - a case study in the vietnamese hotel industry

3327-3344 2022-10-15

Thanh Tuan Phung, Giang Thi Thuy Huynh

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The impact of university brand image on students’ loyalty: A study of non state universities in Ho Chi Minh City

2701-2715 2022-06-18

Hoa Thai Nguyen Le, Đan Ngọc Sỹ Nguyễn

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Enhancing brand co-creation through event experience in the F&B market: The mediating role of brand attachment and brand love

7087-7097 2026-09-30

Ho Thi Thao Nguyen, Tran Thi Siem, Thai Kim Phong, Lam Ngoc Thuy

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The study of customers’ engagement behavior toward universitys' Fanpage Facebook

2957-2969 2022-08-20

Binh Thanh Phùng, Đại Minh Văn

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The impact of social media marketing on customer loyalty using telecommunications services in Vietnam

2516-2529 2022-05-21

Phan Thị Duyên, Lê Chí Công, Nguyễn Ngọc Duy

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The relationship among shopping motives, orientation and purchase intension: Theorical overview and research model

2286-2296 2022-02-07

Nguyen Duy Phong, Huynh Thanh Tu

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The intention to study another academic program in the same university

2586-2599 2022-05-28

Trí Minh Cao, Nguyệt Phan Như Đỗ

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Intention to continuously participate in online health communities and the mediating role of social values - The Vietnamese medical case during the Covid-19 pandemic

3443-3457 2022-11-22

Trần Mộng Thoa, Trần Thị Kim Đào, Nguyễn Thanh Nhân

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Psychological factors and ethical consumption: The case of Vietnamese youths

3371-3385 2022-10-15

Thi Minh Thu Nguyen, Dinh Minh Tri Le, Thi Que Huong Hoang, Minh Tri Ha

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