VNUHCM Journal of

Economics, Business and Law

An official journal of Viet Nam National University Ho Chi Minh City, Viet Nam

ISSN: 3126-3259

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The moderating role of personal culture on the relationship between retail brand personality and shoppers’ loyalty: An evidence of supermarkets in Vietnam

328-342 2020-01-08

Nguyen Le Thai Hoa

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Factors influencing the decision to buy fruits and vegetables from supermarket channel of consumers in Nha Trang

22-35 2019-03-29

Vu Thi Hoa, Pham Thanh Thai, Nguyen Thi Hoai Phuong

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Integrating scan mobile with electronic signage solution in supermarket and retail store

98-110 2018-12-28

Ho Trung Thanh, Tran Duy Thanh

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Employing the means-end chain theory and the laddering technique to identify obstacles to practice green consumption from consumers’ perspectives

3458-3470 2022-12-31

Giang Hoai Kieu Le, Xuan Thi Thanh Le

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The relationships of technology readiness, perceived value, satisfaction, and continuance intention – A study of self-service technologies in Viet Nam

SI24-SI34 2020-04-11

Tran Thi Tuyet, Nguyen Manh Tuan

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