VNUHCM Journal of

Economics, Business and Law

An official journal of Viet Nam National University Ho Chi Minh City, Viet Nam

ISSN: 3126-3259

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The moderating role of personal culture on the relationship between retail brand personality and shoppers’ loyalty: An evidence of supermarkets in Vietnam

328-342 2020-01-08

Nguyen Le Thai Hoa

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Factors influencing the decision to buy fruits and vegetables from supermarket channel of consumers in Nha Trang

22-35 2019-03-29

Vu Thi Hoa, Pham Thanh Thai, Nguyen Thi Hoai Phuong

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The impact of social media marketing on customer loyalty using telecommunications services in Vietnam

2516-2529 2022-05-21

Phan Thị Duyên, Lê Chí Công, Nguyễn Ngọc Duy

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Pro-environmental behavior in sustainable tourism: the impact of using "Environmental feedback"

2142-2151 2021-12-17

Linh Thị Phương Nguyen, Anh Mỹ Nguyễn, Như Thị Hoàng Hồ

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On a segmentation of Coopextra customers in Thu Duc district

28-36 2019-05-20

Le Hong Dien, Nguyen Phuc Son, Pham Hoang Uyen, Le Van Hinh

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Integrating scan mobile with electronic signage solution in supermarket and retail store

98-110 2018-12-28

Ho Trung Thanh, Tran Duy Thanh

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The factors influence the online impulse buying behaviors of customer

4263-4274 2023-05-31

Tran Thi Ai Cam

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