VNUHCM Journal of

Economics, Business and Law

An official journal of Viet Nam National University Ho Chi Minh City, Viet Nam

ISSN: 3126-3259

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Influencing brand love to brand loyalty: A case study of Phu Quoc fish sauce

550-561 2020-03-31

Nguyen Van Thuy, Ngo Thi Xuan Binh, Nguyen Thi Kim Phung

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The moderating role of personal culture on the relationship between retail brand personality and shoppers’ loyalty: An evidence of supermarkets in Vietnam

328-342 2020-01-08

Nguyen Le Thai Hoa

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Testing measurement model of consumption value in relation to consumers’ new electronics products adoption behavior in Ho Chi Minh City

1832-1844 2021-08-15

Du Thi Chung

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Factors affecting the intention of purchasing the smartwatch of Nha Trang Consumers by using extended theory of planned behavior

1187-1199 2021-01-05

Nga Thi Nguyen

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Factor drving online impulse buying behavior of consumers in Ho Chi Minh City

3205-3215 2022-10-15

Bang Nguyen-Viet, Tran Thi Truc Diep

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The study of customers’ engagement behavior toward universitys' Fanpage Facebook

2957-2969 2022-08-20

Binh Thanh Phùng, Đại Minh Văn

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Moderating effect of shopping orientations on the impact of antecedents on online purchase intention: An empirical study with msem application

3600-3611 2023-01-31

Hoa Thai Nguyen Le, Huan Quang Dao

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The relationship among shopping motives, orientation and purchase intension: Theorical overview and research model

2286-2296 2022-02-07

Nguyen Duy Phong, Huynh Thanh Tu

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The impact of motivations, shopping orientations on fashion purchase intention in shopping centres: The moderating role of comsumption knowledge

3345-3362 2022-10-15

Huỳnh Thanh Tú, Nguyen Duy Phong

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Factors affecting the intention to use online shopping apps in Ho Chi Minh City

390-401 2020-01-19

Nguyen Thi Hong Hanh, Duong Minh Hung, Vu Duy Phuong Trinh, Cao Truong Tuong Vy, La Thi Nhu Y

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The relationship between service quality, experience value, Customer satisfaction and behavioral intentions in the fast-food industry in Ho Chi Minh City

2247-2256 2022-02-03

Tran Van Dat, Tran Thi Thu Huong

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Impact of digital technology on banking business in Southeast Asia countries

2922-2931 2022-08-09

Hằng Thị Thuý Lê

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