VNUHCM Journal of

Economics, Business and Law

An official journal of Viet Nam National University Ho Chi Minh City, Viet Nam

ISSN: 3126-3259

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Impact of corporate social responsibility on brand equity with the mediating role of customer trust and customer participation - a case study in the vietnamese hotel industry

3327-3344 2022-10-15

Thanh Tuan Phung, Giang Thi Thuy Huynh

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The effects of social media and apology response strategy on a brand in crisis communication in Vietnam

3841-3854 2023-01-31

Han Ngoc Le, Tri Le

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The moderating role of personal culture on the relationship between retail brand personality and shoppers’ loyalty: An evidence of supermarkets in Vietnam

328-342 2020-01-08

Nguyen Le Thai Hoa

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The impact of university brand image on students’ loyalty: A study of non state universities in Ho Chi Minh City

2701-2715 2022-06-18

Hoa Thai Nguyen Le, Đan Ngọc Sỹ Nguyễn

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Influencing brand love to brand loyalty: A case study of Phu Quoc fish sauce

550-561 2020-03-31

Nguyen Van Thuy, Ngo Thi Xuan Binh, Nguyen Thi Kim Phung

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The impact of social media marketing on customer loyalty using telecommunications services in Vietnam

2516-2529 2022-05-21

Phan Thị Duyên, Lê Chí Công, Nguyễn Ngọc Duy

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Signal quality from retailers and repurchase intention to buy safe vegetables: The mediator role of modern retailer brand preference

2474-2485 2022-05-21

Đinh Vũ Định, Phan Thị Lý

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Factors that impact brand awareness of student events’ sponsors among students in Vietnam

2386-2399 2022-04-11

Phan Lam Quỳnh, Vũ Trí Đức, Trần Thảo Nguyên, Nguyễn Thúy Vy, Trần Gia Huy

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Developing university brand image in the awareness of student and employers

1598-1610 2021-05-26

Trần Thị Ái Cẩm, Đỗ Thùy Trinh

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The impact of brand equity drivers on brand resonance in the hospitality industry

4602-4614 2023-09-30

Chi Le Hoang

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Brand equity and brand - Consumer relationship quality in Vietnam

92-102 2017-11-30

Nguyet Thi Hong Nguyen

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The impact of digital social responsibility on brand equity in the beverage industry: A survey of consumers in Ho Chi Minh City

6929-6942 2026-08-10

Huy Quang Truong

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Factors impact on purchasing behavior of protective and marine coatings in Viet Nam market

3977-3987 2023-03-31

Bang Viet Nguyen, Cong Thanh Tran

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Evaluating the reliability and validity of the measurement model of employer attractiveness

3612-3625 2023-01-31

Viet Quoc Cao, Uyen Phuong Le Nguyen, Long Thanh Nguyen

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The impact of Corporate social responsibility on Brand equity: A Study in the hotel service industry in Ho Chi Minh City: Theoretical basis and proposed research model

5444-5452 2024-09-30

Phung Tuan Thanh, Le Dinh Hac, Tran Van Dat

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Corporate social responsibility and firm financial performance: A literature review

833-850 2020-08-16

Tien Thu Thuy Nguyen, Chi Ha Lien Nguyen

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Impact of corporate social responsibility on reputation, trust, loyalty of the customers in the banking sector – Evidence in Dalat city

220-235 2019-12-20

Nguyen Thi Phuong Thao, Nguyen Van Anh, Pham Thi Thuy An

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Factors affecting consumer loyalty at retail stores in Ho Chi Minh City

807-820 2020-07-29

Vo Duy Minh

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Knowledge sharing, intellectual capital and employee innovative behavior: A study of information technology industry in Ho Chi Minh City

4142-4153 2023-04-15

Đoàn Bảo Sơn

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