VNUHCM Journal of

Economics, Business and Law

An official journal of Viet Nam National University Ho Chi Minh City, Viet Nam

ISSN: 3126-3259

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The factors influence the online impulse buying behaviors of customer

4263-4274 2023-05-31

Tran Thi Ai Cam

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Factor drving online impulse buying behavior of consumers in Ho Chi Minh City

3205-3215 2022-10-15

Bang Nguyen-Viet, Tran Thi Truc Diep

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The relationship among shopping motives, orientation and purchase intension: Theorical overview and research model

2286-2296 2022-02-07

Nguyen Duy Phong, Huynh Thanh Tu

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Factors affecting impulse buying behavior of consumers on the Shopee E-commerce Platform in Ho Chi Minh City

6976-6985 2026-08-24

Tu Thanh Huynh, Long Phi Nguyen

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The impact of motivations, shopping orientations on fashion purchase intention in shopping centres: The moderating role of comsumption knowledge

3345-3362 2022-10-15

Huỳnh Thanh Tú, Nguyen Duy Phong

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Impulse buying behavior in livestream on Tiktok platform: Role of streamer attractiveness, social presence and sales promotion

5229-5242 2024-06-30

Bang Viet Nguyen, Huong Quynh Hoang, Linh Nu Tai Truong, Ngan Thi Bich Nguyen

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Facebook effects on envy, depression, and impulse buying toward university students in Ho Chi Minh City

2787-2799 2022-06-18

Trần Văn Đạt

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The moderating role of personal culture on the relationship between retail brand personality and shoppers’ loyalty: An evidence of supermarkets in Vietnam

328-342 2020-01-08

Nguyen Le Thai Hoa

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Factors affecting customer loyalty in live-streaming shopping via facebook

4242-4251 2023-05-31

Nga Thi Nguyen

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Social capital, social interaction, knowledge sharing behavior and online purchase intention of office workers in Ho Chi Minh City

3298-3315 2022-10-15

Duong The Duy

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Moderating effect of shopping orientations on the impact of antecedents on online purchase intention: An empirical study with msem application

3600-3611 2023-01-31

Hoa Thai Nguyen Le, Huan Quang Dao

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