VNUHCM Journal of

Economics, Business and Law

An official journal of Viet Nam National University Ho Chi Minh City, Viet Nam

ISSN: 3126-3259

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The moderating role of personal culture on the relationship between retail brand personality and shoppers’ loyalty: An evidence of supermarkets in Vietnam

328-342 2020-01-08

Nguyen Le Thai Hoa

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Organic food consumption: a literature review on motives and barriers

2115-2126 2021-11-20

Hai Nam Le, Loc Tuan Le

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Psychological factors and ethical consumption: The case of Vietnamese youths

3371-3385 2022-10-15

Thi Minh Thu Nguyen, Dinh Minh Tri Le, Thi Que Huong Hoang, Minh Tri Ha

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On a segmentation of Coopextra customers in Thu Duc district

28-36 2019-05-20

Le Hong Dien, Nguyen Phuc Son, Pham Hoang Uyen, Le Van Hinh

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Analysis The Impact Of Buyers’ Demographics To Green Consumption In Hochiminh City

1170-1186 2020-12-18

Tô Thị Kim Hồng, Trần Thị Diễm Thúy

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The impact of perceived value factors on customers's trust and loyalty for internet banking service

3558-3573 2023-01-31

Vo Thi Ngoc Thuy, Ho Dang Khoa

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