VNUHCM Journal of

Economics, Business and Law

An official journal of Viet Nam National University Ho Chi Minh City, Viet Nam

ISSN: 3126-3259

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The impacts of customer satisfaction on loyalty of the youth (18-25 years old) towards e-commerce trading floors in Ho Chi Minh City

1115-1127 2020-10-16

Nguyen Thi Quynh Nga, Do Hong Van

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Factors affecting customers' satisfaction on service quality – the case of Duong Vy service trading limited company

881-896 2020-09-11

Nguyen Anh Tuan, Nguyen Thi Vien Ly

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The moderating role of personal culture on the relationship between retail brand personality and shoppers’ loyalty: An evidence of supermarkets in Vietnam

328-342 2020-01-08

Nguyen Le Thai Hoa

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The impact of social media marketing on customer loyalty using telecommunications services in Vietnam

2516-2529 2022-05-21

Phan Thị Duyên, Lê Chí Công, Nguyễn Ngọc Duy

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Blockchain technology for sustainable supply chains of agri-food in Vietnam: a SWOT analysis

1278-1289 2021-02-13

Tran Thien Vu, Hue Hoang Hong Trinh

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Signal quality from retailers and repurchase intention to buy safe vegetables: The mediator role of modern retailer brand preference

2474-2485 2022-05-21

Đinh Vũ Định, Phan Thị Lý

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The study of customers’ engagement behavior toward universitys' Fanpage Facebook

2957-2969 2022-08-20

Binh Thanh Phùng, Đại Minh Văn

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Moderating effect of shopping orientations on the impact of antecedents on online purchase intention: An empirical study with msem application

3600-3611 2023-01-31

Hoa Thai Nguyen Le, Huan Quang Dao

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Digitalizing the container terminal to meet the demand of the stakeholders in the transportation supply chain: Technology acceptance model extended approach case study in ports group number 4, Vietnam

3411-3420 2022-11-22

Hùng Thanh Nguyễn

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Factors affecting the willingness to accept digital transformation by small and medium enterprises in Ho Chi Minh City

2752-2762 2022-06-18

Hang Phan Thu Nguyen, Toan Anh Ho

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