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VNUHCM Journal of

Economics, Business and Law

An official journal of Viet Nam National University Ho Chi Minh City, Viet Nam

ISSN: 3126-3259
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Innovation and firm performance: Is R&D worth it? An empirical case of Vietnam enterprises

2039-2050 2021-11-02

Tran My Ngo, Tien Hoang Thuy Le, Yen Thi Bach Tran

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Enhancing brand co-creation through event experience in the F&B market: The mediating role of brand attachment and brand love

7087-7097 2026-09-30

Ho Thi Thao Nguyen, Tran Thi Siem, Thai Kim Phong, Lam Ngoc Thuy

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The examination of the correlation between product placement in short-form videos on tiktok and vietnamese young consumer purchase intention

5885-5901 2025-03-31

Hoang Duc Sinh, Duong The Duy, Pham Minh Nguyet

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