VNUHCM Journal of

Economics, Business and Law

An official journal of Viet Nam National University Ho Chi Minh City, Viet Nam

ISSN: 3126-3259

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Enhancing brand co-creation through event experience in the F&B market: The mediating role of brand attachment and brand love

7087-7097 2026-09-30

Ho Thi Thao Nguyen, Tran Thi Siem, Thai Kim Phong, Lam Ngoc Thuy

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