VNUHCM Journal of

Economics, Business and Law

An official journal of Viet Nam National University Ho Chi Minh City, Viet Nam

ISSN: 3126-3259

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The moderating role of personal culture on the relationship between retail brand personality and shoppers’ loyalty: An evidence of supermarkets in Vietnam

328-342 2020-01-08

Nguyen Le Thai Hoa

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The impact of brand love on brand experience, brand loyalty and willingness to pay: A case study for sneaker brands

6749-6766 2026-06-28

Huynh Thuy Tien, Bao Quoc Le, Hang Nhat Minh Le, Le Thi My Tran, Khoi Hoang Anh Phan, Tra My Nguyen

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The impact of social media marketing on customer loyalty using telecommunications services in Vietnam

2516-2529 2022-05-21

Phan Thị Duyên, Lê Chí Công, Nguyễn Ngọc Duy

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The impact of corporate social responsibility authenticity to advocacy behaviors in Vietnam dairy industry: The role of attitude and trust

4021-4031 2023-03-31

Thanh-Binh Phung, Thuy Nhi Nguyen

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The relationship among shopping motives, orientation and purchase intension: Theorical overview and research model

2286-2296 2022-02-07

Nguyen Duy Phong, Huynh Thanh Tu

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Employing netnography approach to describe brand image from customers’ perspectives - The case of coolmate

5694-5705 2024-12-31

Xuan Thi Thanh Le, Giang Hoai Kieu Le

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The impact of motivations, shopping orientations on fashion purchase intention in shopping centres: The moderating role of comsumption knowledge

3345-3362 2022-10-15

Huỳnh Thanh Tú, Nguyen Duy Phong

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Corporate social responsibility and firm financial performance: A literature review

833-850 2020-08-16

Tien Thu Thuy Nguyen, Chi Ha Lien Nguyen

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Factors affecting customer loyalty in live-streaming shopping via facebook

4242-4251 2023-05-31

Nga Thi Nguyen

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Factors affecting the intention of purchasing the smartwatch of Nha Trang Consumers by using extended theory of planned behavior

1187-1199 2021-01-05

Nga Thi Nguyen

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