VNUHCM Journal of

Economics, Business and Law

An official journal of Viet Nam National University Ho Chi Minh City, Viet Nam

ISSN: 3126-3259

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Factors affecting impulse buying behavior of consumers on the Shopee E-commerce Platform in Ho Chi Minh City

6976-6985 2026-08-24

Tu Thanh Huynh, Long Phi Nguyen

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Factors impact on purchasing behavior of protective and marine coatings in Viet Nam market

3977-3987 2023-03-31

Bang Viet Nguyen, Cong Thanh Tran

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Factors influencing the decision to buy fruits and vegetables from supermarket channel of consumers in Nha Trang

22-35 2019-03-29

Vu Thi Hoa, Pham Thanh Thai, Nguyen Thi Hoai Phuong

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Integrating scan mobile with electronic signage solution in supermarket and retail store

98-110 2018-12-28

Ho Trung Thanh, Tran Duy Thanh

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Laws of protection of women rights against sexual harassment in the workplace

50-58 2022-08-13

Nguyen Thi Ngoc Uyen, Le Nhat Bao

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The impact of corporate culture on the employee’s commitment at Saigon Thuong Tin commercial joint stock bank in An Giang

1659-1672 2021-06-23

Tran Minh Hieu, Huynh Thanh Tu, Nguyen Diem Yen

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An extension of Vroom’s expectancy theory (1964) in examining lecturers’ motivation in Vietnam

490-499 2020-03-31

Tran Thi-Kim Nhung, Nguyen Thanh Do

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