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VNUHCM Journal of

Economics, Business and Law

An official journal of Viet Nam National University Ho Chi Minh City, Viet Nam

ISSN: 3126-3259
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Personalized advertising on the Tiktok platform and consumer purchase intention

5051-5063 2024-03-31

Nhung Thi Cam Trinh, Viet Quoc Cao

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