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VNUHCM Journal of

Economics, Business and Law

An official journal of Viet Nam National University Ho Chi Minh City, Viet Nam

ISSN: 3126-3259
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Perceived brand image in customers’ perceptions - A netnography study

5350-5361 2024-09-30

Xuan Thi Thanh Le, Giang Hoai Kieu Le

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Virtual influencers increase Gen Z brand engagement

5155-5167 2024-06-30

Le Thi Hong Minh, Le Thi Hong Anh, Phan Thi Hanh Nguyen, Pham Thi Huyen Trang, Nguyen Huynh Diem Phuong, Doan Ly Phuong Vy

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Employing netnography approach to describe brand image from customers’ perspectives - The case of coolmate

5694-5705 2024-12-31

Xuan Thi Thanh Le, Giang Hoai Kieu Le

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