VNUHCM Journal of

Economics, Business and Law

An official journal of Viet Nam National University Ho Chi Minh City, Viet Nam

ISSN: 3126-3259

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The moderating role of personal culture on the relationship between retail brand personality and shoppers’ loyalty: An evidence of supermarkets in Vietnam

328-342 2020-01-08

Nguyen Le Thai Hoa

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Moderating effect of shopping orientations on the impact of antecedents on online purchase intention: An empirical study with msem application

3600-3611 2023-01-31

Hoa Thai Nguyen Le, Huan Quang Dao

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The impact of motivations, shopping orientations on fashion purchase intention in shopping centres: The moderating role of comsumption knowledge

3345-3362 2022-10-15

Huỳnh Thanh Tú, Nguyen Duy Phong

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