VNUHCM Journal of

Economics, Business and Law

An official journal of Viet Nam National University Ho Chi Minh City, Viet Nam

ISSN: 3126-3259

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The impact of brand love on brand experience, brand loyalty and willingness to pay: A case study for sneaker brands

6749-6766 2026-06-28

Huynh Thuy Tien, Bao Quoc Le, Hang Nhat Minh Le, Le Thi My Tran, Khoi Hoang Anh Phan, Tra My Nguyen

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