Vol. 8 No. 2 (2024)

Research article

Virtual influencers increase Gen Z brand engagement

5155-5167 2024-06-30

Le Thi Hong Minh, Le Thi Hong Anh, Phan Thi Hanh Nguyen, Pham Thi Huyen Trang, Nguyen Huynh Diem Phuong, Doan Ly Phuong Vy

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Factors affecting the purchase intention of Vietnamese brand organic cosmetics in Can Tho City

5168-5180 2024-06-30

Nguyễn Thị Yên Chi, Nguyễn Thị Ngọc Anh, Huỳnh Cảnh Thanh Thanh, Huỳnh Thanh Nhã

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The effect of management factors on financial information transparency of listed real estate companies in Viet Nam

5205-5219 2024-06-30

Na Lê, Quyên Lệ Nguyễn, Nương Minh Trần Thị, Vắng Quang Đàng

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Perceived inflation in the Vietnamese economy: New points in methodology and applications

5220-5228 2024-06-30

Thanh Xuân Thị Phạm, Cành Thị Nguyễn, Tín Hữu Hồ

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Impulse buying behavior in livestream on Tiktok platform: Role of streamer attractiveness, social presence and sales promotion

5229-5242 2024-06-30

Bang Viet Nguyen, Huong Quynh Hoang, Linh Nu Tai Truong, Ngan Thi Bich Nguyen

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Personalized learning paths recommendation system with collaborative filtering and content-based approaches

5243-5253 2024-06-30

Phong Duong Thanh Tran, Khang Bao Vu, Minh Nhat Doan, Quynh Truc Dang, Quang Viet Dang, Thanh Trung Ho

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Professional coping among tax officials: Focus on co-workers support, working engagement, job satisfaction

5254-5266 2024-06-30

Tuyên Quang Trần, Bằng Thế Hồ, Mai Phương Nguyễn, Huyền Thị Ngọc Vũ, Huyền Lâm Thanh Nguyễn, Hân Nữ Ngọc Tôn, Ý Ngọc Phạm, Trang Minh Trần Phạm

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