Le Thai Hoa N. The moderating role of personal culture on the relationship between retail brand personality and shoppers’ loyalty: An evidence of supermarkets in Vietnam. VNUHCM Journal of Economics, Business and Law [Internet]. 8Jan.2020 [cited 7Apr.2026];3(4):328-42. Available from: https://ebl.vnuhcmjournal.com.vn/index.php/ebl/article/view/574