Tien H, Le B, Le H, Tran L, Phan K, Nguyen T. THE IMPACT OF BRAND LOVE ON BRAND EXPERIENCE, BRAND LOYALTY AND WILLINGNESS TO PAY: A CASE STUDY FOR SNEAKER BRANDS. VNUHCM Journal of Economics, Business and Law [Internet]. 6May2026 [cited 22May2026];10(Online First). Available from: https://ebl.vnuhcmjournal.com.vn/index.php/ebl/article/view/1606