1.
Nguyen B, Hoang H, Truong L, Nguyen N. Impulse buying behavior in livestream on Tiktok platform: Role of streamer attractiveness, social presence and sales promotion. VNUHCM Journal of Economics, Business and Law [Internet]. 30Jun.2024 [cited 5Apr.2026];8(2):5229-42. Available from: https://ebl.vnuhcmjournal.com.vn/index.php/ebl/article/view/1363