Nguyen Le, Hoa, and Đan Nguyễn. “The Impact of University Brand Image on Students’ Loyalty: A Study of Non State Universities in Ho Chi Minh City”. VNUHCM Journal of Economics, Business and Law 6, no. 2 (June 18, 2022): 2701-2715. Accessed April 7, 2026. https://ebl.vnuhcmjournal.com.vn/index.php/ebl/article/view/958.