TIEN, H.; LE, B.; LE, H.; TRAN, L.; PHAN, K.; NGUYEN, T. THE IMPACT OF BRAND LOVE ON BRAND EXPERIENCE, BRAND LOYALTY AND WILLINGNESS TO PAY: A CASE STUDY FOR SNEAKER BRANDS. VNUHCM Journal of Economics, Business and Law, v. 10, n. Online First, 6 maio 2026.