Abstract

Based on the perspective of analyzing the provisions of the laws of the United States and the laws of the European Union, as well as the practice of protecting non-traditional trademarks in the United States and the European Union, in particular intellectual property rights to the Scent trademark, proposals are made for Vietnam in the process of completing legal provisions, processes, methods of assessment and establishing the rights of Scent trademark rights to meet the global trend and domestic law requirements under the Comprehensive and Progressive Agreement for Trans-Pacific Partnership's commitments. Accordingly, in the negotiation rounds of the Trans-Pacific Partnership Agreement (the precursor of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership), the parties participating in the negotiation often disagree on the scope of protection of intellectual property rights, and non-traditional trademarks, sound trademarks, scent trademarks in particular. This is also one of the important reasons for the failure of negotiations and the withdrawal from the US Agreement. Besides, in the future, intellectual property rights and trademark rights, non-traditional trademarks in particular, will continue to be important negotiating topics that determine the success of the new generation of the free trade agreement. Therefore, the early improvement of the legal system in the establishment and protection of the rights to this object contributes to helping Vietnam be more active in negotiation.