Abstract

The authors have carried out a study to determine and evaluate the impact of the factors affecting students' decisions to continue renting accommodation in Thu Duc District. The research model is built on Maslow's theory of demand hierarchy, Mankiw's theory of choice in consumption, Le Bon's theory of crowd psychology, Hoang Huu Phe and Wakely's theory of position and quality. The study is conducted through 2 phases: Qualitative research and quantitative research with the answer sheets of 668 students. Preliminary research results with responses from 30 students conducted by the direct interview method show that all students agree 7 factors are affecting the decision to continue renting. The primary research was performed with answer sheets of 668 students, all valid votes were filtered, coded, and then analyzed for the reliability of Cronbach's Alpha, EFA method, Logit analysis method, correct forecast rate of the Logit model, Logit model defect test, and Logit model conformity test. Logit's analysis results show that there are 4 factors affecting the decision to continue renting, including (1) Social relations, (2) Facilities, (3) Environment, (4) Price. The results show the needs and concerns of students in Thu Duc District when making the decision to continue renting, through which the authors give recommendations to improve the quality of accommodation for homeowners and student awareness.