Abstract

This study aimed to find out factors influencing personal digital piracy behavior in Viet Nam, and to make recommendations mitigate this situation. Based on the Theory of Planned Behavior (TPB), and the Unified Theory of Acceptance and Use of Technology (UTAUT), this study will propose an integrated model that combines psychological, moral, and technological aspects to understand the factors that affect digital piracy in Vietnam. The sample consists of 264 students, graduated students, technical and non-technical staffs in Ho Chi Minh City. The research model was examined by statistical tools such as Cronbach Alpha, EFA, CFA, SEM and ANOVA. The results show that the intention to digital piracy the great influence on behavior, and perceived behavioral control strongly influences intent. On the other hand, perceived behavioral control is influenced by other factors such as technology development and perceived risk. Based on the findings of the study, the authors have made several suggestions to help regulatory agencies and businesses have appropriate strategies to prevent digital piracy in Vietnam. From there, promoting the development of the economy in the digital and information age, and helping Vietnam to successfully transition to a knowledge-based economy.