Abstract

In the context of the fast-changing digital economy, e-entrepreneurship has arisen as a key trend, particularly among students, who are quick to adopt new technology. However, not all students are interested in e-entrepreneurship, and the factors influencing this decision are still being researched. This study aims to assess entrepreneurship education's effectiveness in promoting e-entrepreneurship intention through intermediate variables such as attitude, subjective norms, and self-efficacy. Survey data was collected from 301 university students in Vietnam using an online questionnaire survey. The PLS-SEM analytical method was used to validate the research model. The data suggest that entrepreneurship education had the most impact on self-efficacy and attitude, while the effect of subjective norms on the relationship between entrepreneurship education and e-entrepreneurship intention was demonstrated to be less than in previous studies. Therefore, to strengthen students’ intention toward e-entrepreneurship, universities should not only provide theoretical knowledge but also cultivate practical environments that enable students to develop and implement their business ideas.