Le Thai Hoa, Nguyen. “The Moderating Role of Personal Culture on the Relationship Between Retail Brand Personality and Shoppers’ Loyalty: An Evidence of Supermarkets in Vietnam”. VNUHCM Journal of Economics, Business and Law 3, no. 4 (January 8, 2020): 328-342. Accessed May 25, 2026. http://ebl.vnuhcmjournal.com.vn/index.php/ebl/article/view/574.